Led diagnostic benchmarks, developed brand voice, created diverse communication, and supported the sustainability team's first report, contributing to a thorough strategy.

Managed the global marketing strategy execution, led local tactics, managed PR relationships, coordinated cross-functional projects, organized store openings, grew social media channels, and provided monthly reports and market analysis.

Guided the marketing strategy for our online channels, built and optimized the website and e-shop for search engines, contributed to product selection at brand showrooms, and organized our first Instagram Live event to boost sales both online and offline.

Developed branding and communication strategies for 119 branch offices, managed a team of 6, coordinated large-scale events. I also executed campaigns for 4 brands, created and managed their content for social media, and conducted analysis to optimize our strategies.

Orchestrated marketing campaigns, created diamond education content, collaborated with jewelers for order accuracy, managed customer delivery, and coordinated product photoshoots for catalogs and campaigns.

Oversaw campaigns, coordinated content, managed suppliers, and organized events for big brands and guerrilla marketing.